Job Search


Product Marketing Professional


Aranguez or Mount Hope or Curepe, North Central Permanent Full Time Posted On 11.16.2020 Expire On 12.07.2020 Employer

Description


Job Title:  Product Marketing Professional
 
Job Summary/ Purpose:
The Promotional/ Product Professional would be responsible for developing effective marketing strategies and plans to communicate the features and benefits of our new core software to customers, with the objective of increasing market share and gaining customers beyond our traditional region.
 
Oversee the marketing research required to ensure the successful launch of the software, establish timelines related to activities before the launch of the software, provide input into the pricing and packaging, advise on establishing an effective sales programme, develop effective messaging around our software and take part in presentations and events.
 

Primary Job Functions: 
  • Develop effective marketing strategies and plans in order to communicate the features and benefits of our new core software to employees and customers.
  • Oversee the marketing research required to successfully launch our software.
  • Provide input into the marketing budget based on projected revenue and expenditures of the new software (including expenditure that will be incurred prior to launch).
  • Establish timelines related to activities before the launch of the software.
  • Provide input into the pricing, advise on establishing an effective sales programme, develop effective messaging around our software.
  • Maintain constant surveillance and awareness of the market, as well as be able to effectively identify customer needs and trends.  Actively collect and analyze data on competitors, their software and capabilities and assist with organising the data into meaningful information.
  • Anticipate competitive responses and consider competitive actions in the development of sales projections.
  • Build on product messaging that sets the new software apart from the existing software, as well as others in the market so as to give it a unique selling point.
  • Plan and coordinate the launch of new software with input from several different departments.
  • Work with advertising agencies, and PR firms to develop the product’s promotional and marketing messages, as well as actively promote the new software to customers via websites, social media, blog-posts and the press. 
  • Monitor product performance by tracking key performance indicators including revenue, cost savings, margins, market share, customer feedback and other indicators identified, as well as provide regular and ongoing reporting on the product’s performance to Management.
  • Performs other duties as assigned by Management.
 
Educational & Experience Requirements:
  • Master’s degree in Marketing and/or equivalent work-related experience
  • 3+ years of marketing experience
  • Additional training/certification in any aspect Marketing will be advantageous
  • Experience in website development will be an asset
  • Experience or training in Digital Marketing and Social Media Management
 
Competencies/Knowledge Requirements:
  • Excellent verbal and written communication skills
  • Knowledge and experience marketing research and analytics
  • Use of marketing tools
  • Creativity
  • Keen eye for detail
  • Event Planning  
  • Organisational Behavioural Skills

Micro Software Designs Limited

www.msd-tt.com
View Company Profile
View Saved Jobs Tell a Friend Print This Ad Report This Job


Overview


Micro Software Designs Limited
col-narrow-left   

Job ID:

78344

Title:

Product Marketing Professional

Location:

Aranguez or Mount Hope or Curepe, North Central

Category:

Marketing

Salary:

col-narrow-right   

Employment Type:

Permanent Full Time

Posted:

11.16.2020


Tags


Marketing-Product : General-Other: Marketing-Product, Market Research, Marketing Communications, Marketing Production-Traffic, Product Management


Job Requirements


Educational & Experience Requirements:
  • Master’s degree in Marketing and/or equivalent work-related experience
  • 3+ years of marketing experience
  • Additional training/certification in any aspect Marketing will be advantageous
  • Experience in website development will be an asset
  • Experience or training in Digital Marketing and Social Media Management

Career Advice

Tips On How To Structure Your CV

Read More