Digital Strategist- Marketing Automation and Funnel Strategy (Contract)

Location: ,
Job Category:
Job ID: 118692
Employment Type:
Salary:
Posted: 01.27.2025

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Occupations:

Marketing-Product : General-Other: Marketing-Product, Marketing Communications, Media Planning and Buying

Job Description:

Job Title: Digital Strategist - Marketing Automation and Funnel Strategy (Contract)

Location: Port of Spain

Company Profile:
At Quoviz, we’re all about transforming digital dreams into reality! Based in the vibrant Caribbean island of Trinidad and Tobago, we’ve been helping businesses throughout the region supercharge their online presence and achieve digital excellence.

We believe digital strategy isn’t just about technology—it’s about understanding clients' businesses, goals, and customers. Our expert team dives deep into the world of SEO, Online Marketing, UI/UX Design, Email Marketing, and so much more, crafting strategies that deliver real, measurable results.

Role Overview:
We are seeking an innovative Digital Strategist specializing in Marketing Automation and Funnel Strategy to join our team. This role extends beyond email marketing to include multi-channel messaging strategies using platforms like WhatsApp, SMS, direct messaging (DMs), and more. Your mission will be to build, optimize, and automate customer journeys that drive engagement, conversions, and customer retention across multiple touchpoints.

Key Responsibilities:

• Design and Implement Multi-Channel Messaging Strategies
  • Create integrated communication strategies across email, WhatsApp, SMS, and DMs to engage customers at every stage of the funnel.
  • Develop automated sequences tailored to various customer segments and behaviors.
• Email Marketing Campaigns
  • Execute targeted email campaigns, including transactional emails, upsell/cross-sell campaigns, abandoned cart recoveries, and retention strategies to boost customer lifetime value (LTV).
  • Optimize email deliverability, open rates, and click-through rates through A/B testing and data-driven insights.
• WhatsApp and SMS Campaigns
  • Plan and execute personalized messaging campaigns via WhatsApp and SMS to engage customers in real-time and drive immediate actions.
  • Ensure compliance with data protection and messaging regulations.
• Automated Direct Messaging
  • Develop automated DM strategies for platforms like Instagram, Facebook, and LinkedIn to engage prospects and nurture leads.
• Funnel Optimization and Automation
  • Map out and implement customer journey funnels, including lead generation, nurturing, and conversion workflows.
  • Use marketing automation tools to streamline workflows and improve efficiency.
• Performance Tracking and Analysis
  • Monitor and analyze campaign performance across all messaging channels, providing regular reports and actionable insights to improve results.
• Content Strategy Collaboration
  • Work closely with content creators and designers to ensure messaging aligns with brand voice and resonates with target audiences.
• Stay Ahead of Industry Trends
  • Keep up-to-date with the latest developments in marketing automation, messaging platforms, and customer engagement strategies.

Essential Skills and Experience:

• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.
• Marketing Automation Expertise: Proven understanding of creating and managing automated workflows across multiple messaging platforms.
• Multi-Channel Marketing Proficiency: Hands-on experience with tools like Mailchimp, Klaviyo, WhatsApp Business, Twilio, or similar platforms.
• Technical Skills: Familiarity with email customization and basic knowledge of messaging integration.
• Analytical and Data-Driven: Proficient in using analytics tools to assess campaign performance and make data-driven optimizations.
• Strong Communication and Collaboration: Excellent verbal and written communication skills, with the ability to work effectively in a team environment and engage clients.
• Project Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Why Join Quoviz?

• Career Growth: Advance your career with one of the Caribbean’s leading digital agencies.
• Cutting-Edge Projects: Work on exciting, innovative projects with forward-thinking clients.
• Skill Development: Enhance your skills with dedicated time for personal and professional growth.
• Supportive Environment: Join a team that values collaboration, innovation, and continuous learning.

If you are passionate about email marketing and eager to make a significant impact within a dynamic team, we encourage you to apply.

Job Requirements:

Essential Skills and Experience:

• Educational Background: Bachelor’s degree in Marketing, Communications, or a related field.
• Marketing Automation Expertise: Proven understanding of creating and managing automated workflows across multiple messaging platforms.
• Multi-Channel Marketing Proficiency: Hands-on experience with tools like Mailchimp, Klaviyo, WhatsApp Business, Twilio, or similar platforms.
• Technical Skills: Familiarity with email customization and basic knowledge of messaging integration.
• Analytical and Data-Driven: Proficient in using analytics tools to assess campaign performance and make data-driven optimizations.
• Strong Communication and Collaboration: Excellent verbal and written communication skills, with the ability to work effectively in a team environment and engage clients.
• Project Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.