Company Info




Trinidad Tissues Limited


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Trade Marketing Coordinator

Location: ,
Job Category:
Job ID: 118745
Employment Type:
Salary:
Posted: 01.28.2025


Occupations:

Marketing-Product : General-Other: Marketing-Product

Job Description:

Position Title: Trade Marketing Coordinator

Department: Sales & Marketing

Division: Sales & Marketing

Reports To: National Sales Manager

Division Head: Director - Commercial

POSITION SUMMARY
Develops and implements trade marketing strategies and activities in store and directly to shoppers.

This position develops marketing strategies aligned with the brand strategy and acts as the key liaison between product development and retail buyers. It maintains customer relationships for future purchases and executes programmes which ensure product sell-out in-store. It also leads our field Sales Team towards the best implementation of business strategies that are shopper and customer focused.

RESPONSIBILITES
Annual Activity Calendar
  1. Develop the annual activity plan by month for the brands within the respective categories for the relevant channel based on market performance, the assigned brand budgets and required support.
  2. Develop & implement promotional activities that will generate demand within the point of purchase. 
  3. Develop offers for implementation in the designated channel; these will include but not limited to offer selection, process for sourcing premiums, promotional financial analysis, select mix of products, retail price, suppliers, other costs.
Innovation Process & Implementation
  1. Contribute to innovation plans, focusing on forecasts, shopper & channel insights.
  2. Prepare launch plans and presentations for sales & merchandising teams and coordinate launch events; communicate with promotional agencies and suppliers on launch activities. 
  3. Interview and select product promoters and provide training for them on the brands and activities for their execution within the point of purchase.
  4. Coordinate and implement innovations launch packages within the designated channel.
  5. Develop shopper point of purchase (POP) materials according to marketing guidelines for relevant channels (Marketing will develop key visuals, Trade Marketing will receive artwork and adapt sizes, types etc and have material printed).
  6. Provide input into media plan with Marketing (media scheduling will be managed by Marketing). 
Promotional Planning & Analysis
  1. Prepare promotional analyses of all promotional activity in line with ROMI guidelines (for relevant channel and customers), to ensure Return on Investment (ROI) based on the stated objectives; this includes post-promotion evaluations to measure the actual results vs estimated.
  2. Develop and maintain a database of all promotional activity. 
  3. Prepare Monthly Sales Bulletin for Sales Teams with the promotional activities planned for the upcoming month.
Customer Marketing Plan
  1. Prepare Customer Marketing Plans for key categories, channel and customers.
  2. Contribute to the development of Customer Business Plans with Sales Managers. 
  3. Integrate Customer Marketing Plans into the brand marketing plans and customer business plans.
  4. Work with Sales Managers to ensure excellent execution with in-store activation for promotional activities and delivery of the customer business plan. 
  5. Lead the execution of customer specific activities.
  6. Support Sales Managers and Field Sales Teams in developing customer specific activities for special occasions e.g. anniversaries, store openings etc. 
Shopper Research
  1. Develop and convert customer and shopper insights into business building opportunities with specific customers and channel e.g. assortment and space management.
Promotional / In-store Implementation & Monitoring
  1. Supervise the implementation of activities in the trade (with the Merchandising & Promotions Team).
  2. Ensure successful implementation of national consumer promotions in the local market. 
Budget Management
  1. Manage Trade Marketing Budget from the Advertising & Promotions (A&P) Budget, together with Brand Marketing.
  2. Manage trade investments with Sales Managers. 
  3. Process invoice payments in keeping with budget.
Pricing
  1. Define new product pricing with Sales Management.
  2. Prepare price memos for all promotional offers. 
  3. Monitor retail price changes across the markets with Sales Management.
  4. Monitor retail margins and customer profitability with Sales Management. 
  5. Coordinate and compile quarterly trade price survey for relevant channel.
Sales Analyses
  1. Regularly evaluate performance within the respective categories by brand, channel and customer.
  2. Perform monthly sales analyses of respective categories and brands and develop contingency plans where necessary. 
  3. Perform periodic analyses of each brand with the different channels – volumes, turnover, trends.
Other
  1. Execute all relevant responsibilities as outlined in the Roles, Responsibilities and Authorities Matrix (MT-GM-004) to ensure compliance with the Integrated Management System (IMS).
  2. Perform any other related duties that may be assigned.

EDUCATION & TRAINING
EXPERIENCE
SKILLS & COMPETENCIES
CONTACTS
WORKING CONDITIONS AND ENVIRONMENT
PERSON PROFILE

Job Requirements:

EDUCATION & TRAINING
EXPERIENCE