Our Vision

The Premier Caribbean Basin Retailer – Continuously Extending Our Reach.

Our Mission
Creating Value. Transforming lives through:

Commitment to the ultimate satisfaction and happiness of our Associates
Continuously building the trust and loyalty of our customers
Delivering a delightful, pleasurable and safe shopping experience to all.
Fostering a mutually beneficial and ethical relationship with our suppliers.
Caring about our communities and our environment
Our Company Values
Our Company Values help us to maintain our internal and external service standards.  In other words, they help us build better relationships with internal and external customers.

They are as follows:

HONESTY & INTEGRITY
LOVE & CARE
GROWTH & CONTINUOUS IMPROVEMENT
RESPONSIBILITY
COLLABORATION
RESPECT