Leveraging Social Media for Job Success: Dos and Don'ts to Optimize Your Online Presence

Leveraging Social Media for Job Success: Dos and Don'ts to Optimize Your Online Presence

In today's digital era, your character and skills are often assessed by your online presence even before you meet someone in person. In fact, approximately 92% of companies use social media for hiring purposes, not including LinkedIn. Your social media persona can either boost your chances of landing a job (by showcasing your creativity) or hurt your prospects (by displaying incompetence).

To help you navigate this landscape, we've compiled a list of dos and don'ts for using social media to your advantage:

Facebook and Twitter

✅ Do choose a professional and inoffensive profile picture.

✅ Do create a username that closely resembles your real name and ensure it's spelt correctly.

❌ Don't overshare or go on lengthy rants.

❌ Don't use offensive, racially insensitive, or obscene language in your posts.

LinkedIn

✅ Do select an appropriate profile picture with a clear view of your face.

✅ Do proofread your profile for spelling and grammatical errors.

❌ Don't provide false information or embellish your accomplishments.

Personal Blogs, Instagram, YouTube, Tumblr, and Pinterest

✅ Do showcase your creativity, work ethic, and interests.

❌ Don't keep your profile public if the content you share may reflect poorly on you.

Always remember that every comment you make can be traced back to your profile. It's crucial to maintain a digital presence that can impress and captivate potential employers. Who knows? They might start pursuing you for a change!

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