Description

• Responsible for the coordination of the organization’s branding and marketing initiatives, including but not limited to planning, organizing and monitoring marketing outreaches, promotions and campaigns.
• Coordinate advertising, public relations and promotional programmes through liaison arrangements with media representatives, advertising firms and event management organizations and employers.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies.
• Execute brand strategy, message development, pitch and announcement strategies.
• Drive content creation for internal and external communication platforms inclusive but not limited to Facebook, Instagram, Twitter, Google Ads, Website, WhatsApp, SMS and email.
• Manage daily interactions on platforms like Facebook, Instagram, Twitter, and LinkedIn, and responding promptly to customer inquiries across all channels.
• Monitor and report on the performance of marketing initiatives against set objectives, providing insights and recommendations for improvement, ensuring transparency and alignment with the Credit Union’s overall marketing strategy.

• A first degree in Marketing or Master’s Degree in a related Field.
• A minimum of four (4) years marketing experience in a financial services organization.
• Proven proficiency in Digital Marketing.
• Driver’s license required.
• Must own a working vehicle.

• Ability to work outside of traditional working hours, including evenings, weekends and holidays as needed.
• Strong project management skills with the ability to manage multiple tasks and deadlines.
• Knowledge of media issues, new media marketing theory and practice, communications strategies, and implementation.
• Knowledge of Google Ads and Search Engine Optimization.
• Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, HubSpot, Active Campaign).