Description

• Strategic Planning and Execution:
  • Develop and implement business development strategies to achieve growth targets.
  • Create and execute comprehensive marketing plans to promote the company’s products and services.
  • Identify new market opportunities and develop strategies to capitalize on them.
• Team Leadership and Management:
  • Lead and manage the marketing team, providing direction and support to achieve departmental goals.
  • Oversee the day-to-day activities of the marketing team, including campaign planning, execution, and performance tracking.
  • Provide mentorship and professional development opportunities for team members.
• Market Research and Analysis:
  • Conduct market research to identify trends, customer preferences, and competitive landscape.
  • Analyze market data to inform strategic decisions and optimize marketing efforts.
  • Monitor industry trends and adapt strategies to stay competitive.
• Stakeholder Engagement:
  • Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.
  • Collaborate with the sales team to align marketing and sales strategies and achieve business objectives.
  • Represent the company at industry events, conferences, and networking opportunities.
• Performance Monitoring and Reporting:
  • Establish key performance indicators (KPIs) to measure the effectiveness of business development and marketing efforts.
  • Regularly report on performance metrics to the General Manager and executive team.
  • Adjust strategies and plans based on performance data and feedback.

• General Manager
• Sales Team
• Marketing Team
• External Partners and Clients

• Office environment with occasional travel for meetings, conferences, and industry events.

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field. A Master’s degree is a plus.
• Experience: Proven experience in business development, marketing, or a related field. Strong track record of driving business growth and managing successful marketing campaigns.
• Skills: Excellent leadership and team management skills, strategic thinking, strong analytical abilities, and exceptional communication and interpersonal skills.