About the Role

The Marketing Manager will own marketing strategy and execution for both the corporate brand and the retail brand across all markets. This is a hands-on leadership role responsible for brand positioning, campaign planning, digital and in-store marketing, and driving footfall and sales across our retail and business channels. You'll work closely with Sales, Retail Operations, and senior leadership to align marketing initiatives with commercial goals.

Key Responsibilities

• Develop and execute integrated marketing strategies for the brand across Trinidad, Tobago, and Guyana
• Plan and manage product launches, seasonal campaigns, and promotional calendars in coordination with Sales and Retail teams
• Oversee digital marketing channels — social media, email, website, and paid campaigns — and manage relationships with external agencies/vendors where needed
• Lead in-store marketing and visual merchandising direction across all iWorld locations
• Manage brand consistency and messaging across all customer touchpoints, both consumer-facing and corporate/B2B
• Plan and track marketing budgets, and report on campaign performance and ROI
• Coordinate with Apple and other brand partners on co-marketing initiatives and compliance with brand guidelines
• Support new product category launches, store openings, and corporate communications
• Manage and develop any direct reports or marketing support staff

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum 4–5 years of marketing experience, with at least 2 years in a management or lead role
• Experience in retail marketing, consumer electronics, or a similarly fast-moving commercial environment strongly preferred
• Strong digital marketing skills (social media, content, paid media, basic analytics)
• Comfortable managing multiple brands, markets, and stakeholders simultaneously
• Excellent written and verbal communication skills
• Budget management and campaign reporting experience
• Willingness to travel periodically across Trinidad, Tobago, and Guyana

What We Offer

• The opportunity to shape marketing strategy across a growing regional brand
• A collaborative, fast-paced environment working directly with senior leadership
• Competitive compensation package