Marketing Manager, Trade and Consumer.

The role is accountable for converting brand strategy into market-winning execution by partnering closely with Sales, Category Management, and the wider Commercial and operational teams. Success in the role requires strong time in trade, hands-on engagement with customers and shoppers, deep understanding of consumer and shopper behavior across channels, and disruptive while disciplined execution that grows brand equity, volume, revenue, and market share. The role shares accountability with Sales and the Guyana Commercial team for achieving sales and revenue targets.

Duties included:

• Translate brand and portfolio strategy into market-winning execution plans for Guyana, including promotions, activations, visibility, pricing support, and customer programs.
• Own the consumer and shopper calendar for the market, including consumer marketing sponsorships of community-driven activities, balancing brand-building activity with trade-driving initiatives to deliver volume, revenue, market share, and profitability.
• Partner closely with Category Management, Sales, and the Guyana Commercial team to identify growth opportunities, execution gaps, channel priorities, and winning actions by brand and customer.
• Spend meaningful time in market and in trade with the sales team to understand outlet realities, customer needs, shopper behavior, in-store execution, and competitive activity.
• Lead the execution of promotions, launches, events, and point-of-sale initiatives with high standards for speed, quality, compliance, and brand consistency.
• Manage agency, supplier, and third-party partners to deliver efficient, on-brand, and cost-effective execution.
• Be accountable for marketing cost management, monitoring expenditure against approved budgets and ensuring all marketing activities and tasks, including sponsorships, are completed within budget.
• Track and report performance of marketing activities using clear success measures such as sales uplift, distribution gains, display execution, trial, share growth, and return on investment.
• Build strong cross-functional relationships and influence without authority to ensure fast decision-making, aligned priorities, and disciplined execution.
• Be responsible for recruiting team members who will report directly to the Marketing Manager, in partnership with Human Resources.

 Key competencies needed:

1. Strong understanding of route-to-market, retail execution, shopper marketing, promotions, and customer-facing activation.
2. Experience working cross-functionally with Sales, Category Management, Supply Chain, Finance, and external partners.
3. Strong analytical capability, including the ability to interpret sales data, market trends, and activation results to inform decisions.
4. Works effectively across Sales, Category Management, Commercial, Finance, and external partners. Builds trust and achieves shared goals.
5. Prioritizes activities effectively. Manages multiple projects simultaneously while meeting deadlines and budget requirements.
6. Recruits, develops, coaches, and motivates team members. Creates accountability and supports capability development.

 Desired qualifications and experience:

• Bachelor’s degree in Marketing, Business, or a related discipline.
• Minimum 8 years of relevant experience in brand, trade, customer, or field marketing, ideally within FMCG or beverages.
• Demonstrated experience leading integrated consumer and trade marketing initiatives that delivered measurable commercial results.
• Valid driver’s permit and willingness to travel extensively within Guyana and spend regular time in trade.

Only shortlisted suitable caniddates will be contacted.