Job Summary

We are seeking a dynamic and results-driven National Marketing Manager – Trade & Consumer (Suriname) to lead the development and execution of marketing strategies that drive brand growth, consumer engagement, market share, and commercial performance across the Suriname market. The successful candidate will be responsible for translating regional and global brand strategies into impactful local initiatives while leading consumer marketing, trade marketing, shopper activation, promotions, and market development activities.

Key Responsibilities

• Develop and execute national marketing and trade marketing strategies aligned with business objectives and growth targets.
• Drive brand awareness, consumer acquisition, loyalty, and product consumption through integrated marketing campaigns.
• Lead consumer marketing initiatives across traditional, digital, social media, experiential, and promotional channels.
• Plan and manage product launches, activations, sponsorships, events, and promotional campaigns.
• Develop channel-specific trade marketing strategies for Modern Trade, Traditional Trade, Wholesale, Distribution, HORECA, Convenience, and other key channels.
• Partner closely with Sales and Merchandising teams to strengthen in-store execution, visibility, promotions, and share of shelf.
• Analyze market trends, consumer insights, and campaign performance to identify opportunities for growth and maximize return on investment.
• Collaborate with regional teams, agencies, and external partners to ensure effective execution of marketing initiatives.

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business Administration, Management, or a related field.
• Minimum 7-10 years of progressive experience in Marketing, Trade Marketing, Brand Management, or Commercial Marketing within the FMCG industry.
• At least 3-5 years of leadership experience managing teams and cross-functional projects.
• Strong understanding of consumer marketing, trade marketing, shopper marketing, and brand development.
• Proven track record of developing and executing successful marketing campaigns, product launches, and promotional programmes.
• Experience working across multiple trade channels, including Modern Trade, Traditional Trade, Wholesale, Distribution, and HORECA.
• Strong analytical and commercial skills, with the ability to interpret market data and consumer insights to drive business decisions.
• Experience managing marketing budgets and delivering measurable business results.
• Excellent communication, presentation, project management, and stakeholder management skills.
• Proficiency in Microsoft Office applications and marketing analytics/reporting tools.
• Fluency in English is required; knowledge of Dutch and/or Sranan Tongo is an asset.