Description

• Responsible for managing all social media platforms including, but not limited to Instagram, Facebook, TikTok, Twitter, WhatsApp, Google Ads and LinkedIn.
• Proactively monitor, capture, and respond to customer concerns through online reviews, messages, inquiries, and comments.
• Manage and maintain a content calendar to ensure timely and consistent postings that align with our overall marketing goals and objectives across all platforms.
• Monitor social media metrics regularly to measure performance e.g., audience traffic, engagement and awareness, as well as identify areas for improvement and report to key stakeholders.
• Present weekly and/or monthly social media metrics and reports as needed.
• Keep current with the latest social media trends, tools and best practices and make recommendations for optimizing our social media presence.

• Passion for social media and proficient with major social media platforms and social media management tools.
• 3-5 years demonstrable track record of managing campaigns, growing, and engaging audiences.
• Excellent written and verbal communications skills.
• Knowledge and competence in social media analytics with an ability to analyze and interpret data and provide insights.
• Proficient in Google Analytics Search Engine Optimization to increase website traffic and improve search engine rankings.
• Impeccable time management with the ability to manage multiple projects simultaneously.
• Detail oriented approach with the ability to work under pressure to meet deadlines.
• Ability to work collaboratively with cross-functional teams.

• Educational background in Digital Marketing, Meta Certification Courses, Google Career Certifications, or equivalent accredited programs.
• 3 yrs or more experience with Business to Consumer (B2C) social media marketing and content development.
• Bachelor’s degree in marketing will be an asset.
• Experience with Adobe Creative Cloud or equivalent digital media editing tools will be an asset.
• Experience with Microsoft Office 365 Suite.