Description

JOB PURPOSE / SUMMARY
The Content Creator is required to write and publish various types of pieces for our company’s web pages, like articles and social media posts.
 
The Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business. Please share samples of your work (portfolio or links to published articles) along with your application.
 
Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.

KEY RESPONSIBILITIES
 

1. Research industry-related topics
2. Prepare well-structured drafts using digital publishing platforms
3. Create and distribute marketing copy to advertise our company and products
4. Interview industry professionals and incorporate their views in blog posts
5. Edit and proofread written pieces before publication
6. Conduct keyword research and use SEO guidelines to optimize content
7. Promote content on social networks and monitor engagement (e.g. comments and shares)
8. Identify customers’ needs and recommend new topics
9. Coordinate with marketing and design teams to illustrate articles
10. Measure web traffic to content (e.g. conversion and bounce rates)
11. Update our websites as needed

 
COMPETENCIES

• Business Acumen:

Develops and maintains technical knowledge of offerings in the discipline to effectively handle routine assignments and to assist on more complex assignments, for assigned opportunities
 

• Communication:

Deliver effective communication of plans and objectives to customers both internally and externally.
 

• Creativity:

The Content Creator must be creative to ensure the uniqueness of the content and to differentiate MBC in the customers’ eyes. 
 

• Relationship Building:

The Content Creator must establish excellent relationships with staff, customers, vendors and service providers