Description

JOB PURPOSE
The E-commerce Officer, will market and grow our E-Commerce platforms via the implementation and coordination of E-commerce sales strategies, monitor the daily operations of these online platforms and execute e-marketing campaigns to reach stated sales targets. The incumbent will provide online sales analysis, prepare sales and traffic reports. He/she must possess strong analytical abilities and good decision-making skills as they sift through consumer and competitor insights to effectively market these brands in a highly competitive market space. Strong, effective communication skills and the willingness to work in a highly collaborative environment are also required alongside creative problem-solving skills in handling the customer’s concerns. The incumbent must also possess decision making and problem solving skills.

DUTIES AND RESPONSIBILITIES

• Generate reports on all digital channels and provides strategies to optimize integrated communication between same.
• Optimizing marketing automation and lead nurturing processes through email, content, and social channels.
• Testing and optimizing marketing tactics for customer acquisition and conversion rate optimization.
• Setting up and optimizing Google AdWords campaigns or other pay-per-click (PPC) advertising.
• Write and edit product content that will be published on e-Commerce websites/portals.
• Set standards, systems, and best practices for new product listings, content creation, distribution, and maintenance.
• Work closely with different teams (product management, graphics, sales) to provide updated content that will be shared across e-Commerce platforms.
• Manage all areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research and Google Analytics as related to Ecommerce
• Support in  other areas of  Website UX and Paid social media.
• Ensure adherence to SEO best practices regarding inventory, pre-orders, and pricing policies.
• Monitor changes in product sales by using web analytics and Excel spreadsheets  to stay organized.
• Ability to multitask and meet deadlines while maintaining attention to detail.
• Research advertising trends and competitors’ pricing and products
• Decide on appropriate placement of ads and determine what content will best reach customers.
• Publish digital marketing content online and implement email marketing campaigns
• Measure digital traffic, optimize paid advertising campaigns and monitor social media and Google Analytics
• Report on the growth and analytics of campaigns to stakeholders and scale campaigns to maximize ROI
• Monitor project status and budget and conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests
• Ability to work outside of normal working hours, as required by the Manager.
• Perform any other duties as required by the Company.

 EDUCATIONAL REQUIREMENTS

• BSC degree in Marketing or relevant field.

 EXPERIENCE REQUIRED

• Minimum of 3 years’ experience in a fast-paced, E-Commerce business.
• Hands-on experience in managing and maintaining E-Commerce websites/portals.

SKILLSET REQUIRED

• Knowledgeable of the e-Commerce space that includes marketing strategies, various leading e-Commerce website builders (e.g. Shopify, Elementor), product development, competitive strategies, consumer research, industry trends and usability best practices.
• Knowledge of various platforms and online sales strategies and can be used to conduct digital sales or website conversions.
• Familiarity with web design and a keen eye to detail.
• Excellent communication and collaboration skills.
• Analytical and multitasking skills.
• Self-motivated, out-of-the-box thinker.
• Detail-oriented approach with ability to work under pressure to meet deadlines.